Two books. One intellectual project.
Written from the inside. Read by everyone.
Published Author
Amazon Bestseller
ADJUST and Pubblicità Oggi are two doors into the same room. One in English, one in Italian. Both offer a clear-eyed, deeply informed account of how advertising became the invisible architecture of the internet — and what that means for our choices, our attention, and our sense of self.
"Di Lorenzo lifts the curtain on digital persuasion with wit, candour and practical hacks. I finished feeling smarter, not scared, and immediately tweaked my feeds."
Amazon Review
ADJUST
How Ads Shape What We Think and Do
Part insider's guide, part cultural unpacking, ADJUST shows how advertising has quietly become the business model of the internet — and what that means for our choices, our attention, and our sense of self. It's not a critique. It's the missing manual for understanding the system shaping your digital life.
Our online world is shaped by the ad driven systems that determine what we see. Every scroll, every search, every piece of content you engage with is part of a vast, real time auction happening in milliseconds — one that's learning who you are, what you want, and how to reach you.
"Most books tell you that ads are bad. This one shows you how the system really works — because understanding it matters more than fearing it."
This book is for
One body of work.
Together, these books constitute a single intellectual project: a clear, authoritative, deeply personal account of how the internet really works — and why everyone, not just experts, needs to understand it.
Pubblicità Oggi
Il libro che spiega come funziona il web oggi
Ciò che vediamo, compriamo e desideriamo online non è casuale. Questo libro solleva il sipario su ciò che il web ci mostra e come ciò incide sulle nostre scelte quotidiane. La pubblicità non è più solo un messaggio — è una struttura. Capire come funziona può cambiarci la vita.
Italo-britannica con vent'anni di esperienza nel cuore dell'industria digitale, Alessandra Di Lorenzo rivela i meccanismi nascosti del web con chiarezza, ironia e una profonda conoscenza del settore.
Acquista su Amazon"La pubblicità non è più solo un messaggio. È una struttura. Capire come funziona può cambiarci la vita."
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Strategic insights for the AI driven future
The internet doesn't explain itself.
I do.
A clear, intelligent guide to how digital systems really work — algorithms, advertising, AI, and the invisible forces shaping what you see, think, and buy. No hype. No jargon. Just clarity.
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